On 27 November, Feng Xuedong, secretary general of the Organizing Committee of Asia International Youth Film Festival, shared how to determine teenager-friendly videos at the Culture, Education, and Tourism Development Forum of the Asia Youth Leaders Forum 2021.

The speech is as below.

It’s a pleasure for me to share my thoughts with you. For those of you who are not quite familiar with us, Asia International Youth Film Festival (AIYFF) is organized by non-governmental organizations from China, Japan, and South Korea. The festival targets college students. It was first initiated by South Korea and targeted college students under the age of 24 who majored in media. South Korea came up with the idea. Then the national governments of the three countries entrusted relevant NGOs to join in. So far, we've held the festival for 14 times in China, Japan, and South Korea. Next year, it will be held in China.

I had an enlightenment from the holding of the festival. In terms of videos, how do you evaluate their content? Each edition of the festival has a theme. I have found that the young people are not very interested in ideological differences, but in the connection of minds. As we often say, amity between the people holds the key to sound state-to-state relations. The themes they pay attention to are the same as we. They are, actually, the common grounds of human nature. What impresses the judges and even themselves in a film is brotherhood, parent-child bond, filial affection, and their observation of social phenomena. From all editions of festival, I have realized that this is how young people at their age participate in and show concerns about the society. This could even be a call to us adults, who undertake the majority of social responsibilities, to show them ways during their growth. Though China, Japan, and South Korea are countries with different ideologies, we do it on the common grounds of human nature.

It's been 16 years since the first edition was held. During this period, several editions were canceled. Those who attend the film festival, whether they are still making films or have pursued other careers, their love for images and dedication to films are heart-warming to us organizers. Just as Ms. Li Ziqi mentioned, she used her carefulness, dedication, and professional techniques to showcase the customs of China and the ordinary life of Chinese people, and it was met with international attention and resonance. Young people nowadays – whom I used to refer to as those born in the 1980s and 1990s but now as those born in the 2000s – also have a pure heart and use their lens to discover what touches them in life while they are growing up. This is also what gives us organizers delight. And we hope that you will pay attention to AIYFF. We hope we can make it a platform for young people to realize their filmmaking dream. Thank you！