11月27日下午，在2021亚洲青年领袖论坛“文化教育与旅游发展”主题论坛平行对话中，优质短视频创作者李子柒就“内容创作需要足够的热爱和沉浸式的投入”的话题发表了自己的观点。

摘录如下：

首先谢谢大家对我的厚爱，其实我就是一个普通的短视频创作者，做的也是最普通的事情。就内容生产这一块，我也仅仅以一个普通内容创作者的身份来跟大家进行分享。

在我看来，做好内容，其实除了需要持续地坚持以外，最重要的，还是需要足够的热爱以及沉浸式的投入。拿我自己举例子，可能大家也看过我的视频，里面有一个“一物一生”的系列，这个系列的视频讲的内容主要是一颗种子从种下到发芽、生长、开花、结果，直到端到餐桌上来。其实，当时拍这个系列的视频也纯属偶然。因为有一个老师在我的评论下面留言，他说，他们班的孩子以为水稻是长在树上的。水稻怎么能是长在树上的呢？所以，我听了以后就想着，要让小孩子们知道他们吃的每一粒食物，他们吃的米饭是从哪里来，能够让他们了解到人与自然和谐共处的重要性，所以就做了这件事情。

其实，当时还没有这个名字，“一物一生”这个名字就产生在拍摄过程中。在春天的时候，比如说，我要种辣椒、番茄、茄子、豆角、西红柿这一大片的东西，我需要了解每一样种子发芽的时间。我的摄影师知道，基本上除了太复杂的视频，像这一类的视频我都是没有脚本的。那我需要记住的就是，种子不一样，比如说番茄和苦瓜，番茄发芽的时间就很快，苦瓜的种子皮很厚，它发芽的时间很慢。番茄我觉得它可能沾水之后三天之内，温度合适就会发芽，那我就要算好时间，在最后一天我会架着机器延时拍摄，算好它的生长速度，大概几分钟一张，机器就架在那里开始拍它生长的画面。

我们专门有一个2平方米的拍延时的小房间，我把育苗盘端到里面模拟自然环境来拍摄。比如说有的种子它可能皮很厚，发芽的时间就会比较晚，我脑子里也知道它大概什么时候会发芽，到了那个时间点，我就会让我们的摄影师记着，它可能生长得比较慢，可能以两个小时一张的速度去记录它发芽的画面。其实还有好多，比如在生长过程中，水稻到了扬花的季节，玉米到了抽穗的季节，也都是需要拍的。我每天早上起来逛园子时就知道今天各种作物是什么样的状态了，也知道可以拍到它什么样的状态。比如说，它开花了，它抽芽了，它结果了，就是这样的一个状态，我们的摄影师就会去帮忙记录。

我们在记录所有作物的时候，我在电脑里会有无数个文件夹，每一样作物在不同的生长阶段，我全部会把它整理归类。到了最后采摘的阶段，我们收完它，然后再端到餐桌上。所有的素材累积完了之后，还会进行单独处理，归类总结，再来剪辑形成一个视频。

其实说了这么多，我想要表达的是：做内容并非一朝一夕，它也不全都可以快速获得你想要的。这个社会需要一些快餐性的东西，但是也需要满汉全席，需要花时间和精力去打磨、去沉淀。有一句比较通俗的老话就是“热爱可抵岁月漫长”，我觉得做内容也是这样。

我2015年底其实就在做短视频，到2016年这段时间，我一个人自己拍、自己剪，买了一个70D的单反，它是有一个反转屏的，所以是自己可以看见屏幕里面的自己，用的是自动档。我以前是一个连相机按键在哪儿都不懂的小白，我是在百度的论坛里面去搜每一个按键是干什么的，我就把它记在备忘录里面，然后挨个去实践。后来发现相机有自动的模式，按一下它就可以自动追焦、自动白平衡曝光。所以后来我就背着我的三脚架自己给自己拍，无论上山下河。

一直到2017年5月的时候，我就有了第一个摄影师，他的花名叫舅舅，他不是我的真舅舅，这点再跟大家解释一下。舅舅其实也并非我的全职摄影师，因为他自己是有工作室的，我们就是按期拍摄。他来了之后，又开始教会了我很多剪辑的知识，我开始用电脑剪，剪辑的水平也比以前好多了，再加上有了他的专业，不再是像以前，有些时候白平衡自动曝光得很严重，特别是太阳大的时候就拍不了。有了舅舅以后，再后来又有了助理，我们在不断地进步不断地学习，自己也在不断地摸索，才能一步一步地走到今天。

我很多内容创意的点子其实并不是一开始就有的，比如刚才说的我想要做的“一物一生”这个系列，其实是源自于网友给我的留言。我觉得在这个过程中并非是我一个人或者是一个团队就能够完全做到，而是一个时代、一个发展、一个机遇。当然，我也承认我自己也很努力，这是必然的，但是也要感谢我的团队，我的舅舅、助理，还有我的粉丝朋友们大家对我的支持。所以，并不是说任何一件事情就一定是某一个因素导致的，我觉得它一定是有一个综合的、多面的形成原因。


On 27 November, Li Ziqi, a quality vlog producer, shared her view on content production at the Culture, Education, and Tourism Development Forum of the Asia Youth Leaders Forum 2021.

The full speech is as below.

First, thank you for your support. In fact, I'm just an ordinary vlogger and I'm doing nothing unusual. In terms of content production, I can only speak for myself as an ordinary content producer.

In my opinion, producing good content needs perseverance, and most importantly, intense passion and devotion. I'll take myself as an example. Maybe you have watched my Life Series videos. This series of videos is about the life circle of plants, from being planted to germinating, growing, blooming, bearing fruit, and being served on the table. Actually, I came up with the idea by chance. A teacher left a comment, saying that the students in his class thought rice grew on trees. I was shocked at the moment. Rice grows on trees? That's absurd. Then I thought, if only I could teach children where the food they eat comes from and help them understand the importance of harmonious coexistence between human and nature. That’s why I made the series. 

Actually, it was not named "Life Series" at the beginning. I just shot these videos. In this process, for example, in the spring, I grew lots of vegetables like chilies, eggplants, beans, and tomatoes. I have to know when each of these seeds germinates. My photographer knows that there's no script for videos of this kind except for over-complicated ones. So, I have to do some memorization. The seeds are different. I'll take tomato and bitter gourd seeds as an example. Tomato seeds germinate very quickly, while bitter gourd seeds sprout slow because their husks are thick. A tomato seed germinates at a proper temperature roughly within three days after it's watered. So, on the third day, I would set a time-lapse camera and, based on the growth rate of the seed, decide the interval between shots. Then I started taking photos. 

We have a 2-square-meter room specifically for time-lapse shooting. I took the seedling pots inside and filmed them in a simulated natural environment. If the seed has a thick husk, it takes longer to germinate. I knew at which time it might germinate, and I asked our photographers to keep that time in mind. If the seed grew slowly, I might record how it germinated at the speed of one shot every two hours. Actually, there were many more. In the growth cycle, for example, the flowering of rice or the sprouting of corn needs shooting too. Every morning I walked in the garden, I would know the state of each crop and the scenes I could get – for example, blooming, sprouting, or bearing fruit. Then I asked our photographers to record it. 

In my computer, there were countless folders, storing the videos of each crop at different stages of growth. I sorted them all out. At the final stage of harvest, we picked and cooked the plants and brought the food to the table. After all source materials were gathered, we categorized them and edited them into a video.

I've talked a lot. What I want to say is that content production takes time and that we can't get what we want instantly. Society needs fast food, but also calls for banquets. It takes time and energy to do it and improve it. There is an old saying, only passion can guide us through this lengthy journey. I think the same goes to producing content.

I started making videos at the end of 2015, and I made them all by myself to 2016. I bought a 70D SLR camera. It has a flip screen, so I can see myself on the screen. It is automatic. I used to be a newbie who didn't know where the camera buttons are. I searched the functions of every camera button on Baidu forums, kept the functions in the memo, and practiced them one by one. Then I discovered that as long as the camera is in automatic mode, a click can realize autofocus, auto white balance, exposure, and so on. Later on, I carried my tripod around and took videos all by myself. 

In May 2017, I got my first photographer Jiujiu (uncle). Jiujiu (uncle) is his nickname. He's not my real uncle. In fact, he is not my full-time photographer. He has his own studio. We shoot videos on schedule. He also taught me a lot of editing knowledge. I started editing videos with a computer, and my editing skills got much better than before. With his professionalism, I could avoid situations in which auto white balance resulted in so much exposure that I couldn't take videos, especially when there's too much sunlight. With Jiujiu and, later, assistants, we've been making progresses and learning. I have also been exploring myself. Step by step, we get where we are now. 
I didn't come up with those innovative ideas out of thin air. Like I just mentioned, for example, the idea of the Life Series came from a comment of a follower. I don’t think it is just my team and I that made this happen. It is this era, this development, and an opportunity. Of course, I work hard myself, which is necessary. I also want to thank my team – Jiujiu and my assistants – and my fans who give me lots of support. I think a result is caused not by a single event or element but by a lot of factors.